Albert Heijn

About the project

With a digital tool we need to give the answer to the question: “What are we eating today?” Every Albert Heijn consumer asks himself this question to a greater or lesser extent, this can happen consciously or unconsciously. Yet this choice occurs every day for everyone. Within this case, the focus is on the target group of young couples without children (25-30 years).

Details

UX Research & Design
Client: Albert Heijn

Made at Human Centered Design
Year: 2021

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